Product reviews have a trust problem

This post was featured in Venture Beat and can be read here. It is sad to report that, as a people, we have become less trusting in the world around us and the institutions we engage with on a daily basis. According to Gallup, confidence in institutions such as banks, government, and the police (to name a few) have decreased over the past 10 years. When it comes to media, trust in television news and newspapers has decreased by 10 percent since 2006. Both are now trusted by less than 21 percent of the U.S. population, per the [...]

By | 2017-08-24T12:53:36+00:00 December 11th, 2016|Aspectiva blog, Uncategorized|0 Comments

What People Think…Car Seats

For any new parent, buying the right equipment for their newborn is of utmost importance and can involve hours of research, reading and speaking to friends for their opinions. Top of that list of baby products needed is the car seat. In the US alone 10 million car seats are purchased every year. By 2020 the car seat market is expected to exceed $2 billion - 4.93% annual growth from 2014-2019. Finding the perfect car seat for your family can be difficult, especially as shoppers might be looking for something specific that is not obviously highlighted in the [...]

By | 2017-08-24T12:53:37+00:00 December 11th, 2016|Aspectiva blog, Uncategorized|0 Comments

The retailers we love most…

Using Aspectiva’s Natural Language Processing and Artificial Intelligence technologies, our data scientists recently collected and analyzed over 75,000 opinions from across the web covering the most popular online retailers in the US. Our advanced sentiment analysis allowed us to not only understand overall opinion about each eCommerce site. In the first study of its kind, we were also able to apply fully unsupervised, text-driven and machine learning AI to distinguish the aspects about each retailer to determine exactly what shoppers liked and disliked about the online retailers. Experience Overall shopping experience featured prominently in the opinions we collected. [...]

By | 2017-08-24T12:53:37+00:00 December 11th, 2016|Aspectiva blog, Uncategorized|0 Comments

Using sentiment analysis to power your eCommerce site

  Every day thousands of people leave their opinion online. They are being posted, tweeted, shared, left on online retailers’ own sites and on platforms like Yelp and TripAdvisor. Consumers are leaving their opinions about products they are considering, items they have bought or services they are using. All of this information lives on the internet and is informing not only the close network of people giving these opinions, but also other internet users who are discovering these opinions when carrying out their own product research. If you are running an eCommerce site then it can be a [...]

By | 2017-08-24T12:53:37+00:00 December 11th, 2016|Aspectiva blog, Uncategorized|0 Comments