This post was featured in Venture Beat and can be read here. It is sad to report that, as a people, we have become less trusting in the world around us and the institutions we engage with on a daily basis. According to Gallup, confidence in institutions such as banks, government, and the police (to name a few) have decreased over the past 10 years. When it comes to media, trust in television news and newspapers has decreased by 10 percent since 2006. Both are now trusted by less than 21 percent of the U.S. population, per the [...]
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So far aspectiva has created 17 blog entries.
For any new parent, buying the right equipment for their newborn is of utmost importance and can involve hours of research, reading and speaking to friends for their opinions. Top of that list of baby products needed is the car seat. In the US alone 10 million car seats are purchased every year. By 2020 the car seat market is expected to exceed $2 billion - 4.93% annual growth from 2014-2019. Finding the perfect car seat for your family can be difficult, especially as shoppers might be looking for something specific that is not obviously highlighted in the [...]
Using Aspectiva’s Natural Language Processing and Artificial Intelligence technologies, our data scientists recently collected and analyzed over 75,000 opinions from across the web covering the most popular online retailers in the US. Our advanced sentiment analysis allowed us to not only understand overall opinion about each eCommerce site. In the first study of its kind, we were also able to apply fully unsupervised, text-driven and machine learning AI to distinguish the aspects about each retailer to determine exactly what shoppers liked and disliked about the online retailers. Experience Overall shopping experience featured prominently in the opinions we collected. [...]
Every day thousands of people leave their opinion online. They are being posted, tweeted, shared, left on online retailers’ own sites and on platforms like Yelp and TripAdvisor. Consumers are leaving their opinions about products they are considering, items they have bought or services they are using. All of this information lives on the internet and is informing not only the close network of people giving these opinions, but also other internet users who are discovering these opinions when carrying out their own product research. If you are running an eCommerce site then it can be a [...]
This post was featured in Innovative Retail Technologies and can be read here. With both Cyber Monday and Christmas fast approaching, expectations are that we will see the continued explosion of online shopping in the United States. Christmas 2015 exceeded all previous records with online sales rising nearly 13% in November and December compared to the year before, reaching a record $83 billion. Using artificial intelligence (AI) technologies, Aspectiva analyzes consumer opinions from across the web, turning them into comprehensive and valuable insights, helping e-commerce visitors make informed decisions resulting in increased online conversion rates. Therefore, we were [...]
This post was featured in RIS News and can be read here. In the age of customer-centric eCommerce retailing nothing is more valuable to a retailer than its reputation. A positive and engaging customer experience will keep shoppers coming back again and again, while one negative experience can force shoppers to the competition. To uncover which retailers have the best customer experience and which are lacking, Aspectiva, which analyzes user generated content from across the web to generate insights for retailers and shoppers, examined the reviews of over 40 of the most popular eCommerce sites. Through the use of [...]
Sentiment Analysis is the process of determining whether a piece of writing is positive, negative or neutral. It’s also known as opinion mining, deriving the opinion or attitude of a speaker. A common use case for this technology is to discover how people feel about a particular topic. The rise of social networks and blogs & forums, and the accompanying mountain of data available from these sources, has seen increased interest in the field of sentiment analysis. Many companies now exist that use a form of sentiment analysis to “listen in” on social conversations or to spot [...]
Over the last few years there has been an explosion in the number of reviews that have been written online. They have arrived in many forms, be they formal reviews left on eCommerce sites, forums, thoughts left on the comments section of a website or opinions written on social media platforms. User Generated Content has grown in both quantity and influence. The idea of buying something online nowadays and not checking reviews is unthinkable. eCommerce sites can no longer afford to ignore the power of consumer opinions and are missing out on sales by doing so. Still not [...]
This post was featured in Information Age and can be read here. Artificial Intelligence, intelligence as exhibited by machines, is not something that is new to this world. Nearly twenty years ago IBM’s supercomputer Deep Blue beat world chess champion Gary Kasparov. The win was symbolically significant and a sign that Artificial Intelligence was catching up with human intelligence. Fast forward twenty years and the application of AI technologies is something we encounter on a regular basis. For example, manufacturing and the use of robots in assembly and packaging has revolutionized how our favorite products are made. [...]
This post was featured in Venture Beat and can be read here. With the pace of change in eCommerce taking place at a faster rate than ever before, two major shifts in consumer behavior have impacted retailers in a way that they cannot ignore. The first is the increasing importance placed on consumer reviews. This trend has grown in significance with one survey stating that 88% of consumers trust online reviews as much as a personal recommendation (source). Google themselves are paying more attention to reviews with industry analysts noting that consumer opinions are impacting page ranking [...]