Our Story

Aspectiva was founded in 2013 by Ezra Daya and Eyal Hurwitz, both of whom were frustrated by the online search for products and services to meet their specific needs, whether they were trying to find a kid-friendly hotel near Times Square or a laptop best for Gaming. Turning to customer reviews for advice, they were only left more confused by the massive amount of customer opinions that were oftentimes irrelevant to their own personal concerns. Ezra and Eyal found, however, that by analyzing consumer opinions across the web and extracting insights with their innovative technology, they could personalize search results and revolutionize the online retail space! Thus, Aspectiva was born.

Management Team

Ezra Daya
Ezra DayaCo-Founder & CEO
Ezra brings extensive experience in leading successful initiatives from the level of abstract technological ideas to large-scale business solutions that provide significant value to users. Prior to founding Aspectiva, Ezra managed the global Text Analytics group at NICE Systems. He holds an M.Sc. in Computer Science and is the owner of publications and patents in the field of Natural Language Processing (NLP).
Eyal Hurwitz
Eyal HurwitzCo-Founder & CTO
Eyal has an extensive industrial and academic experience in the NLP and Text Analytics fields. Prior to founding Aspectiva, Eyal served as a senior scientist in NICE Systems and led innovative initiatives in the company, including international research collaborations. Eyal holds an M.Sc. in logic from the University of Amsterdam and is the owner of patents and publications in the field.
Yoad Arad
Yoad AradVP Sales
Yoad joins Aspectiva with more than 15 years of experience in global sales and strategic business development. Prior to Aspectiva Yoad held senior sales roles at Clicktale, where he spearheaded strategic Enterprise sales with top Fortune 500 companies, McAfee (Intel Security) and ECI. Yoad holds a Bachelor’s degree in Business & Communications from the Hebrew University.