The retailers we love most…

//The retailers we love most…

Using Aspectiva’s Natural Language Processing and Artificial Intelligence technologies, our data scientists recently collected and analyzed over 75,000 opinions from across the web covering the most popular online retailers in the US.Our advanced sentiment analysis allowed us to not only understand overall opinion about each eCommerce site. In the first study of its kind, we were also able to apply fully unsupervised, text-driven and machine learning AI to distinguish the aspects about each retailer to determine exactly what shoppers liked and disliked about the online retailers.


Overall shopping experience featured prominently in the opinions we collected. Barnes & Noble overwhelmingly came top for overall experience with 1,523 positive opinions for the bookstore. Shoppers also rated discount retailer Target for online experience. 91% of the 716 opinions we collected for Target’s experience was positive. Home goods retailer Wayfair rounded off the top for overall experience with 241 positive reviews for this specific aspect.

  1. Barnes & Noble
  2. Target
  3. Wayfair



Getting a good bargain is a source of pride for shoppers and so providing value can be a great way to drive shoppers to your retail site. Shopping giant Walmart was seen as being the best for value. 100% of the 19 Walmart reviews left specifically about value were positive putting them top of the list. Membership-based warehouse retailer, Costco, also ranked highly for value. The second largest retailer after Walmart, Costco has 85 million members around the world and aims to sell products at low cost but in high volume. Home Depot completes the top three for value.

  1. Walmart
  2. Costco
  3. Home Depot

Walmart (2)


Shopping with convenience is something that all retailers aspire to but which ones do we actually consider to be the most convenient online shopping experience? Unsurprisingly, Amazon is seen as most convenient with 35 positive opinions focusing specifically on how easy it is to shop with the online behemoth. Walmart, already scoring top for value, came second for convenience. Comments such as “convenient and affordable” summing up how the largest retailer in the US is doing in pleasing online shoppers. Electronics retailer, Best Buy, came third for online convenience. Although traditionally known for their instore experience, the retailer has clearly been making inroads in their online capabilities.

  1. Amazon
  2. Walmart
  3. Best Buy



Aspectiva’s list of over 40 retailers included many specializing in apparel so our analysts were also interested in understanding which ones shoppers thought as being best for clothes. Gap.com came top of the list with the 29 positive reviews about their clothes. Shoppers were full of praise with feedback including: great, best quality, very affordable, beautiful, comfortable and cool. Nordstrom, the Seattle-headquartered chain of department stores was seen as the second for apparel. The retailer is over 100 years old but is proving it can adapt to online as its websites Nordstrom.com, Nordstromrack.com, and its online private sale site, HauteLook, ranked very highly.

Macy’s rounds off the top 3 for clothes. Macy’s is the owner of the largest department store in the world and scored well for clothes, however, we will have to keep eye on this status as it recently came under fire recently for problems they experienced with their website on Black Friday.

  1. Gap.com
  2. Nordstrom
  3. Macy’s


In total 76,253 online opinions were collected from across the web. Opinions were collected from numerous sources including from review sites, forums, social media, YouTube etc. More information about the Aspectiva research can be found in this blog post.

Aspectiva analyzes massive volumes of consumer opinions from across the web, turning them into comprehensive and valuable insights. Based on Artificial Intelligence and Natural Language Processing technologies, we leverage User Generated Content to help online shoppers search for the products they want and provide the recommendations to enable them to make informed purchasing decisions. Supporting eCommerce sites across any type of product or service, Aspectiva significantly increases shopper engagement and conversion rates.

For more information visit www.aspectiva.com or email info@aspectiva.com to find out more.